A Targeted DRTV Approach
Welcome to Landmark Direct. We are specialists in direct response television (DRTV), primarily short form commercials and product distribution. With the combined resources of Landmark Direct and our partners in telemarketing, fulfillment, and distribution, we provide you with all the necessary services to turn your product into a DRTV hit. And with our DRTV Premier Program, we offer a plan where our success is measured by your success.
The average American watches more than 4 hours of television a day
50 million households watch infomercials each week
Television commercials are the number one source of advertising and reach 94% of Americans
A successful DRTV campaign can generate 7-8 times more sales at the retail level
DRTV generates over $100 billion in sales per year, mainly from 1-2 minute spots
Studies have shown that television advertising yields higher name and content recall than print
Call Us Today to Get Started! 1-877-534-DRTV (3788)
DRTV PREMIER PROGRAM
Landmark Direct provides all necessary aspects in making commercials, including scripting, video production (including talent, wardrobe, sets, and field production), editing and post production. Our featured service, the DRTV Premier Program, allows a company to launch a product on television with the assistance and experience Landmark Direct offers. We will produce a broadcast quality commercial for you and handle the media and provide telemarketing and fulfillment to sustain the campaign.
Is DRTV Right For Your Product?
While there are many different products offered through direct response in various categories and price points, they generally share some of the same attributes. We look for items that are unique and different, either a new concept or an improvement on an existing product (“a better mousetrap”). Products have to be easily demonstrated on television so that viewers can understand the concept. Generally the item will fit into a problem-solution scenario, creating a need to immediately purchase your product. Products that are directed to a large segment of consumers are usually more appealing; however a product with a targeted audience can be successful if there is a corresponding outlet (such as a golf training aid that can be aired on The Golf Channel). There are several other factors that determine whether or not a product has potential to do well, and there are always exceptions. This is why we conduct an exhaustive analysis before agreeing to work with a product in our DRTV Premier Program. Should we take on a project, be assured you have the full resources of Landmark Direct to produce and run the best Direct Response campaign possible.
With all products, we are searching for long term relationships. We not only want to sell your product on television, but in catalog and retail as well. DRTV is a superior method for launching products on television, and the halo effect it creates ensures success down the line in catalog and retail sales as well. Conservative estimates show seven to eight units sell at retail for every one that sells on television.
Would You Like to Have Landmark Direct Evaluate Your Product?
Contact Landmark Direct Today to Get Started!
We are specialists in direct response television (DRTV), primarily short form commercials and product distribution.